Actually, the secret lies in various online advertising programs. And one of the most
popular programs is the ‘ADSENSE’ PROGRAM. AdSense program
works by serving ‘targeted’ ads on websites. Whenever someone visits your
website, those ads are displayed and you earn $$s. If someone clicks on those
Ads, you again earn $$s. This means that once you have setup your website
with AdSense ads, the flow of revenue is automatic without you doing anything
else. Of course, if you do a little bit of tracking and performance analysis of your
AdSense ads, you can enhance your profits many times.
AdSense is an online advertising program that is run by Google (the specialists in
search engine technologies). This program is different from the other advertising
programs in the sense that here the ads are served based on the content of the
website. So, a website that contains articles or content on shoes, would display
AdSense ads for shoes, shoe accessories and other shoe related products.
AdSense program benefits all the involved parties i.e. advertisers, website
owners that show AdSense ads and the website visitors (or consumers) that see
the AdSense ads. Advertisers get an easy and effective advertising medium for
targeted advertising, website owners get $$s for displaying Ads on their
websites and the website visitors get a richer experience because the ads that
they see are actually related to their field of interest.
Google’s AdSense program actually comes as three products:
AdSense for content (which is the most popular one),
AdSense for search
AdSense for feeds.
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Registering on the Google AdSense website is really easy and most people are
through with it in 15 minutes straight. Owners of the websites are required to add
a small and harmless piece of Google AdSense code to the source code of their
web pages and they are ready to start earning revenue automatically without
really doing anything more. You can use certain tools (that Google provides for
free) in order to customize the Google AdSense ads and make them more suited
for your website.
Google AdSense program also provides you with various reports about your
earnings and the performance of your website. You can even create customized
reports that help you in conducting very detailed analysis of what is working
(earning good money for you) and what is not. By analyzing these reports, you
can formulate new strategies or tweak the existing ones in order to get better
results in the future.
AdSense program is really one of the smartest ways of earning money and once
you understand it fully, you will find that using AdSense Ads for earning a lot of
money is not only easy but also a LOT OF FUN
AdSense’s Place In The Online Advertising World
Let’s start our journey in the world of Google AdSense by first understanding how
the online advertising came into being and how Google AdSense is place with
respect to the other online advertising concepts:
Soon after the advent of internet, it was realized that the website real estate (or
the space on websites) had commercial value in the advertising world. The
simple reason behind this was the soaring popularity of internet and the
increasing number of eyeballs received by various websites. Thus, internet
advertising (or online advertising) came into being. Today, internet advertising is
treated as one of the most effective and most economical means of advertising.
In fact, a lot of businesses, especially small businesses, use only this (affordable)
medium for advertising their products and services. As technology progressed,
so did the online advertising methodologies. Graphics based banner Ads and text
Ads got their due recognition and were used quite extensively for online
advertising. Even now banner advertising is one of the most popular forms of
online advertising.
However, the real breakthrough in online advertising came with Google AdSense
advertising program. This program helped in connecting advertisers to several
website owners who were ready to offer advertising space on their websites.
Through Google AdSense program, the advertisements were floated on the
websites that had some relevance to the products or services offered by the
advertiser. This type of advertising is also called targeted advertising since the
Ads are served only to the interested audience and not just anyone or everyone.
Soon, Google AdSense became a very effective form of targeted advertising. On
Google AdSense program, webmasters are paid on per-click and per-thousand-
Ads-displayed basis.
And the advertisers can control the amount of money they wish to spend on
advertising through Google Adwords program that works in conjunction with the
AdSense program.
Google AdSense program has caught the fancy of a lot of advertisers and
webmasters and its popularity continues to soar everyday. Until another, better
advertising program comes into being; Google AdSense will continue to hold its
place at the core of online advertising.
Now that we know how Google AdSense program is placed in the world of online
advertising, let’s delve a bit deeper into the concept of ‘AdSense’ and understand
what it is about and how people make money by using this concept.
AdSense is a wonderful advertising concept that was conceived by Google some
time back. Though new advertising concepts keep coming up all the time, this
one is something that is altogether different.
AdSense (Google’s advertising program) presents an earning opportunity to the
website owners by allowing Google to post advertisements on their websites. What Is AdSense really?
advertisements. Of course, the website owners need to enroll to the AdSense
program through Google’s website (https://www.google.com/AdSense). Google
AdSense program requires you (the website owner) to include a piece of code (a
programming script) on your website. You can add this piece of code anywhere
in the html code of your website i.e. depending on where you want to position the
advertisements (however, there are certain rules that you must follow while
pasting this scripting code). This piece of code is what determines the structure
of advertisements and their content (and this is what helps Google in floating the
advertisements on your website). W hen people visit your website they are able to
see these advertisements. Your earnings are based on how many Google Ads
are displayed on your website and also based on how many times visitors to your
website actually click on one of those Ads. The Google AdSense system
calculates your revenue on per-click (CPC) and per-thousand-Ads-displayed
(CPM) basis. The latter is also known as impressions.
For people who want to advertise their products and services through the Google
AdSense system, it’s just a matter of signing up through Google Adwords
program and letting Google know how much they want to spend towards
advertising through Google AdSense. These businesses can specify the limit and
Google AdSense system will accordingly serve their Ads so as to ensure that the
specified limit is not crossed. Google AdSense increases the visibility of their
business/ services and also increases traffic to their website; hence fulfilling their
purpose of advertising. These advertisements are either text advertisements or image based
We now know what AdSense is. As is the case with any concept, Google
AdSense program also use certain terms and phrases for relating to various
things Knowing these terms upfront will make it easy and smooth for you to read
and understand any AdSense related material:
Here is the list of AdSense related terms that you should know for sure:
Page Impression: A page impression is generally the same as a page view but
the number of page impressions can sometimes be different than the page
views. This happens when the page is viewed by a visitor but the AdSense code
is not executed for some reason (which means that the Ads are not displayed to
the visitor).
Ad Unit Impressions: W henever you get page impressions, you also get Ad unit
impressions. However, the ad unit impressions are dependent on the number of
ad units you have on your page i.e. number of ad units that get executed when
the page loads on user’s browser. Note that the link unit impressions are also
counted as ad unit impressions.
Click: A click (for the purpose of AdSense) is recorded whenever a website
visitor clicks on one of the AdSense Ads. Note that a click on a topic in a link unit
is not considered as a click.
Click Through Rate, for the purpose of AdSense, is the number of clicks
received by an ad unit divided by the total number of ad unit impressions for that
ad unit. So, a better CTR can mean more revenue for you.
Effective CPM: It is calculated as the cost per 1000 impressions. However, do
not confuse effective CPM with your earnings. In fact, effective CPM is calculated
by dividing your earnings by the number of page impressions and then
multiplying the final figure by 1000. Effective CPM is generally used to compare
various channels and determine which channels are more profitable for you.
AdSense Ads Can Be Hosted By Any Website
Now that we have an overview of the Google AdSense program, we are ready to
take the next step. So, let’s go ahead and check the suitability of Google
AdSense program for various websites:
We all know that Google’s AdSense program is one of the most reputed internet
advertising programs around. AdSense is one advertising program that brings a
number of people (websites) into its fold as advertising media and hence helps
them earn revenue (advertising revenue). These people are webmasters who
own websites and it’s their websites that function as bill-boards and serve
advertisements................. AdSense Related Terms That You Should Know
To be continued,
Thanks for reading through, i advise that if intrested, you take seriously as this is an open window of
advertising and online funds generation and marketing.
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